Vision Statement: To transform the fitness industry through product innovation and inspired services.
Mission Statement: To positively impact lives in the areas of physical fitness, youth leadership, and health promotion.
Corporate Values: SRG Athletics corporate values are designed to help us build a brand that our customers and the communities we serve can believe in and trust. Our values can be best summarized in seven words.
Set, Ready, Go (SRG) Athletics is an Institute that will advance the transfer of lifelong learning skills in the areas of leadership, fitness, and health promotion to overcome the many challenges of the 21st Century and beyond. SRG Athletics’ strategic objective is Promoting Generational Excellence by fostering an unquestionable culture of ethics; credentialed leadership; alignment with certified best practices; and cross-functional teamwork to take an individual from where they are today to where they want be in the future.
We define Promoting Generational Excellence as contributing to the progressive transfer of successive responsibility and accountability. Whether the members of SRG Force are adults (professional – nonprofessional, credentialed – non-credentialed) or youths (collegiate – high school or middle school – elementary), these two words (responsibility and accountability) are critical to their short-term and long-term success.
Each generation requires torch bearers and path-finders to light and point the way to the mountain top of destiny. The journey to one’s destiny is not without challenges. Societies as a whole have placed many expectations before us; however, these challenges are not insurmountable. The key is preparing the next generation through life-long learning building blocks and practices. Set, Ready, Go Athletics will engage and inspire all of mankind in Promoting Generational Excellence through our Domination Matrix.
A millennial and native San Antonian that found inspiration at the nexus of business, community, and mentorship, Brandon A. Logan has carved a niche for himself as an entrepreneur, advocate, and speaker on all things diversity, business, and service. As a progressive public servant, Brandon’s leadership efforts, have been recognized by President Barack H. Obama, McDonald’s, United States Marine Corps, Rotary International, Essence Magazine, Upscale Magazine, San Antonio Business Journal, SA2020, Covington Who’s Who Registry, Omega Psi Phi Fraternity, Inc., United Way, and the San Antonio Magazine.
As President of SRG Athletics, Brandon is responsible for the company’s strategy management, operational production and expansion initiatives. Brandon had a desire to make a greater contribution into the lives of youth, specifically young people of color; so in 2013, he created and co-founded SRG Force Sports, a registered 501(c)3 non-profit established to narrow the opportunity and achievement gap between children in low-income communities and their affluent counterparts through the implementation of high-quality learning based programs that improve their academic & social development by leveraging the sports platform as the attractor.
Brandon has generously and selflessly served the San Antonio community as a member on various boards and/or organizations: the Advisory Board of the Center for Student Professional Development at Grambling State University, Alamo City Black Chamber of Commerce, Harvey E. Najim Family Foundation, San Antonio Chamber of Commerce, SAISD Foundation, Boysville, Inc., Valero Alamo Bowl, Rotary Club of San Antonio, San Antonio Lighthouse for the Blind, Children’s Hospital of San Antonio Foundation, KLRN television station, Student Aid San Antonio, Kingdom For Kids, and United Way’s Emerging Leaders Council.
As the Former Vice-President of the World’s 2nd largest Rotary Club, Brandon was responsible for all community initiatives. Under his leadership, the Rotary Club of San Antonio collected nearly 2,000 books to donate and deliver to every 4th and 5th grade student in need. Also, Brandon led an effort to collect 600 jeans and donated them to a local shelter, Haven For Hope. Furthermore, Brandon organized and led a delegation of 100 Rotarians and guests to participate in a “Day of Service”, designed to allow each participant to shadow a student for the day to learn what it is like to be a student attending a school in the inner city.
Brandon graduated Cum Laude in three years from Grambling State University while dedicating his extracurricular efforts to the football team. Focusing his energy on academics and athletics led Brandon to be named Grambling Football Scholar Athlete of the Year. He was initiated into Omega Psi Phi Fraternity, Inc. in 2005 and was later recognized by his fraternity as the Louisiana Scholar of the Year. He is also a Bayou Classic Marines Excellence in Leadership Recipient.
Brandon has devoted and dedicated his life to service, specifically in the areas of youth, education, and the underserved population. For his efforts, Brandon has received several honors and awards: appointed by City Council District 2 representative to serve as the Chairman of the San Antonio Martin Luther King, Jr. Commission; recognized by Essence Magazine as one of the 50 “Baddest Brothers” in America; selected by San Antonio Express-News as one of an elite group of people with the most potential to influence San Antonio and have a huge impact on the Alamo City in 2015; recognized in the VIP section of Covington Who’s Who Registry; and awarded the “Service Above Self” Award from Rotary International for his selfless contributions to his community and beyond, Rotary International’s highest honor for individual Rotarians. He has also been recognized by the San Antonio Business Journal with the 40 under 40 Rising Star Award and is a proud graduate of the Leadership San Antonio Class XXXVI and FBI Citizens Academy Class 17. Most recently Brandon received the highly coveted International Citizen of the Year Award by Omega Psi Phi Fraternity, Inc., in addition to being recognized by the Grambling University National Alumni Association with the Distinguished Alumni Award.
Brandon is an inspiring and motivating individual, and because of these attributes, he is often asked to speak to youth and young people. Through Brandon’s efforts and volunteerism in 2014, community service organizations received in excess of $350,000, 300 grants, 2,600 tangible goods, and over 1,000 hours of community service.
Mr. Brandon Logan is a model example of how to effectively use a platform of influence to make a difference in the lives of others.